The Year of the Lightning Network for Enterprise?

Microstrategy Joins Lightning

Throughout the past couple of years, the adoption of the Bitcoin Lightning Network has exploded. It's looking like 2023 will be no different.

Last week, Microstrategy announced it would be releasing enterprise-grade software for the Lightning Network.

Will 2023 be the year of enterprise Lightning Network adoption? Could this propel the next Bitcoin bull run?

Let's dig in...

Microstrategy is a leading enterprise software-as-a-service (Saas) business intelligence and analytics company.

In 2020, former CEO Michael Saylor lead the company to be one of the first public companies to adopt a Bitcoin treasury.

Since then, Saylor and Microstrategy have been focused on Bitcoin education, adoption, and acquisition.

It looks like 2023 will be the year of building. Microstrategy is planning on launching an enterprise Lightning wallet and Lightning server to improve the monetization and security of corporate websites.

Saylor teased this idea on Twitter Spaces last week when he described a use case where users deposit a certain number of satoshis (bitcoin) when visiting a suspicious website, and then the sats are returned once the user leaves.

"Businesses can offer a small number of satoshis when they register for certain online services, or different rewards campaigns to attract millions of users."

The implications of this are huge. Enterprise Lightning adoption brings Bitcoin one step closer to becoming the native money of the internet.

It also completely debunks the narrative that Bitcoin is only used by undesirables or cyber-terrorists.

If a security solution is implemented to safeguard users and organizations from risks like hacks, Bitcoin suddenly becomes a solution for more than just those looking to escape fiat currency.

Not only is Microstrategy helping advance Bitcoin adoption by developing Lightning Network solutions, but they are also still stacking sats.

Just last week, Microstrategy acquired another ~2,500 BTC bringing their total holdings to ~132,500 BTC.

There is an important lesson to be learned here.

Bear markets are for building new products/services and for growing your stack.

Many of the talking heads on Twitter claimed Microstrategy would be selling all their Bitcoin right now since they are underwater, but Microstrategy seems to be using the opportunity to grow their Bitcoin treasury, launch new business models, and lower their cost basis.

Now is a great time to build a strong Bitcoin position while we are still in a bear market.