Hyper-personalized advertising platform serving world's major brands
Clinch projects 60% ARR growth in 2022, 175% ARR growth in 2023
- Leading SaaS platform provides omnichannel campaign management for hyper-personalized, cross-channel display and video advertising to major brands and ad agencies, boosting client sales by 25% and creating 20X return on ad spend, while cutting down on time and increasing scale of ad production
- Customers include Walmart, Hyundai, Nespresso, L'Oréal, Coca-Cola; partnerships include Meta, TikTok, YouTube, Dentsu, Google marketing platform
- 53% YOY ARR growth in 2021, projecting 60% increase in 2022, 175% in 2023
- Gross margin expected to improve from 78% in 2022 to 89% in 2023
- Flight Control, transformative self-service SaaS platform launched March 2022, integrated with Facebook and other leading platforms, will expand customer base to marketing agencies
- Awarded Best Ad Tech Platform 2022, Best Marketing Automation Platform 2022 by Digiday
- OurCrowd investing up to $1M in $20M Series B led by existing investor Marbruck Investments Ltd
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Dear Josb,
Marketing strategies need to adapt to major changes in global consumer behavior – especially the need to tailor ad experiences to individual consumers.
Clinch's revolutionary AI-powered platform allows agencies and advertisers to efficiently build and run complex, highly personalized campaigns – without requiring any specialized technical knowledge. OurCrowd is investing in Clinch. The details here are based on information received from, and verified solely by, the company.
The Problem
Brands and agencies desperately need scalable solutions to meet the growing demand for personalized content resulting from the explosive growth of e-commerce and new channels of data-driven advertising opportunities. Of the $435B spent on digital advertising each year, much is wasted due to substandard demographic targeting. Artificial intelligence can help companies better understand their consumers, build improved content and focus on personalization, but the technology can be daunting.
The Solution
New York-based Clinch's SaaS platform empowers agencies and brands to build, manage, optimize, and measure data-driven, personalized digital ad campaigns on any channel more efficiently and effectively. It enables clients to manage every aspect of data-driven campaigns using their own teams, with advanced ad serving, dynamic creative optimization (DCO) and unique consumer intelligence.
Clinch's creative automation tools, access to data, and top-flight server AI, make omnichannel personalization easy to produce and deliver. AI-powered video technology lets clients take advantage of the most powerful storytelling medium ever created. Automation tools allow customers to design beautiful display and video ads that can be infinitely scaled.
By unifying campaign management in one end-to-end tool, stakeholders can work together easily to shape strategy, media planning, content and trafficking tactics, while collecting real-time campaign analytics. Advertisers can quickly create personalized ads that are hyper-localized and designed to align with a variety of audience behaviors and attributes, and scale them across all digital channels.
Clinch's transformative, self-service, Flight Control platform, launched in March 2022, allows advertisers and agencies to build and run complex, highly personalized campaigns across all digital channels without requiring specialized knowledge or strenuous integration work. It gives marketing teams a tool to leverage AI to create and optimize content that generates better results, while providing unique consumer intelligence data to its clients.
Commercial Traction
Clinch increased ARR by 53% YOY in 2021, and projects 60% increase in 2022, and 175% YOY growth in 2023. Gross margin is expected to improve from 78% in 2022 to 89% in 2023. Some clients have reported a 25% increase in sales, a 20X return on ad spend, and a 65% reduction in cost per lead, on average across multiple verticals, accounts and platforms. Clients also report that the platform allows them to save time on ad production, while increasing scale.
Customers and Partnerships
Clinch has numerous marquee customers including Walmart, Hyundai, Nespresso, L'Oréal, and Coca-Cola. Partnerships include Meta, TikTok, YouTube, Google's marketing platform and Intent IQ. Working seamlessly with top data providers allows Clinch to provide personalization with no extra work for customers. Forrester has named Clinch a leader in creative advertising technology every year since 2018.
Flight Control Platform
Clinch's Flight Control platform, launched in March 2022, allows advertisers and agencies to build and run complex, highly personalized campaigns across all digital channels without requiring specialized knowledge or strenuous integration work. It gives marketing teams a tool to leverage AI to create and optimize content that generates better results, while providing unique consumer intelligence data to its clients. Flight Control has already been integrated with leading audience, data, and distribution companies including Facebook, The Trade Desk, DV360, LG Ad Solutions, OUTFRONT, LiveRamp, Dentsu (Global MSA) and others. Flight Control was awarded Best Ad Tech Platform for 2022 by Digiday, as well as Best Marketing Automation Platform 2022.
The Round
OurCrowd is investing up to $1M in this $20M Series B Round at a pre-money valuation of $120M (based on a performance-based ratchet – see details in Deal Terms), led by existing investor Marbruck Investments Limited.
Meet the CEO
We're hosting a webinar/conference call on Wednesday, November 30th, at 6PM Israel / 11AM New York / 8AM San Francisco for investors to meet CEO Oz Etzioni and learn more about Clinch.
Can't make the webinar? Register and we will send you a recording of the call.
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