New Investment Opportunity: Lightico
Automated workflows for seamless customer sales and servicing
- End-to-end customer lifecycle including documentation, ID verification, payment, and eSignature; highest eSign rate in the market
- No-code, drag-and-drop workflow allows businesses to customize and automate entire process
- ARR projected to grow 80% by end 2022; Average deal size increased to $50K in 2021 from $3.5K in 2019; NDR 115%
- Customers include BT Group, Capital One, BMW, US Auto, Paul Miller Auto, Molina Healthcare, National Grid, BlueCross BlueShield, with promising pipeline of additional Fortune 500 companies
- OurCrowd investing up to $3M in SAFE led by Oxx, co-investors include Capital One Ventures, Mangrove
Click to watch the interactive Lightico demo.

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Dear Josb,
Today's consumers expect everything online to be fast and easy. Onboarding new customers, especially in sensitive fields such as finance or healthcare, is typically a frustrating and time-consuming process, with many prospects failing to complete all the stages.
OurCrowd is investing in Lightico, a rapidly growing Israeli company that automates complex workflows, making new customer onboarding an easy and seamless process. The details in this email are based on information received from, and verified solely by, the company.
The problem
Selling to and servicing customers often involves sending them to different apps or websites to complete different steps in the process such as ID verification, eSignatures, or entering payment information. This process can be exhausting and frustrating. In addition, customers may feel less confident about the supplier when they are asked to enter sensitive information on a third-party website. Revenue is lost, both due to delays in the process and customer drop-off.
The solution
Lightico's Digital Completion Cloud provides end-to-end customer lifecycle management including eSignatures, documentation collection, ID verification, payment, and digital consent and approvals. Everything is done in one place, with the business' own branding.
The streamlined onboarding process enables businesses to complete sales cycles faster and service their customers effortlessly, earning customers' trust and loyalty that translate into higher revenue. Lightico's easy-to-use platform generates the highest eSign rate in the market.
Lightico's customers can set up their workflows with an easy drag-and-drop process that does not require any coding.
Traction
Lightico projects 80% YOY growth in ARR by the end of 2022. Average deal size for 2021 rose to $50K from $3.5K in 2019. The company has low churn and is succeeding in upselling existing clients with net dollar retention of 115%.
Lightico has an impressive customer base including BT Group, Capital One, BMW, US Auto, Paul Miller Auto, Molina Healthcare, National Grid, and BlueCross BlueShield. The company has a strong pipeline of additional Fortune 500 companies.
The round
OurCrowd is investing up to $3M in this SAFE led by Oxx, with co-investors including Capital One Ventures, and Mangrove Capital Partners. The funds will extend Lightico's runway to Q3 2023 and will allow it to continue its sales growth focus in the US.
Meet the CEO
We're hosting a webinar/conference call on Monday, June 6th, at 7PM Israel / 12 Noon New York / 9AM San Francisco for investors to meet CEO Zviki Ben-Ishay and learn more about Lightico.
Can't make the webinar? Register and we will send you a recording of the call.
The Lightico solution
Lightico's Digital Completion Cloud enables businesses to set up automated workflows for the entire customer journey including digital ID verification, forms, document collection, eSignatures, and more.
No coding is required, workflows can be established using a simple drag-and-drop interface. The platform allows for conditional logic, and uses open APIs for easy integrations.
The Digital Completion Cloud does not require end-customers to install a special app. Tasks are completed securely through a collaboration window opened on the browser of the customer's device.
Next steps:

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