Time Sensitive Investment Opportunity: Apploi

Time Sensitive Investment Opportunity: Apploi

Fast-growing talent management platform for the healthcare industry

Leading healthcare HR management system in US working with close to 6,000 facilities
Healthcare industry labor shortages exacerbated by pandemic expected to increase
800% revenue growth over the past three years; 130% YOY ARR growth in 2021, projected to more than double in 2022; revenue growth in 2021 fueled by new product launched Q2 2021
Customer base expanded 1.8X YOY from 2020 to 2021, over 800% in past three years
$25M Series B led by MXV Capital

BOOK A CALL
with your Investor Relations representative

Dear Josb,

OurCrowd is reinvesting in Apploi, a comprehensive HR solution for attracting talent, engaging applicants, onboarding and managing teams and measuring HR performance, uniquely tailored for the healthcare industry, known for its high volume and turnover. The platform focuses on the long-term care segment, including skilled nursing, home care and senior living. The details in this email are based on information received from, and verified solely by, the company.

Healthcare is a key vertical ripe for disruption, facing a new era of hiring challenges, as the population ages rapidly. By 2030, 1 in 5 Americans will be 65 or older. By 2025, the US will likely face a shortage of hundreds of thousands of healthcare workers. The largest number of new job openings will be for home health aides.

Apploi's technology has healthcare-specific distinct job board targeting, e-documentation and license verification services, credential management with reminders and alerts, and healthcare platform integrations and partnerships. The technology provides in-platform visibility across facilities and within each facility.

Exponential Growth
Apploi has demonstrated exponential growth. Revenue rose 800% over the past three years. ARR grew 130% YOY in 2021 and is projected to more than double in 2022. Revenue growth in 2021 was fueled by new product launched Q2 2021.

Customer Acquisition
Apploi has achieved rapid market adoption, while operating with a lean sales team. The company expanded its customer base 1.8X YOY to the end of 2021 and by more than 800% over the past three years. It plans to use the funds from this round to expand its sales and marketing operations and fuel further growth.

Product Pipeline
Apploi recently expanded its product offerings, launching "Onboard and Manage Teams" in Q2 2021. The new product allows customers to digitally and seamlessly onboard new employees, manage their credentials and documents in a single digital location, and keep them up to date. It also checks the licenses and credentials in real time with primary source data. The new product enabled the company to increase average price/facility/month by 75%. The company plans to invest funds from this round to develop additional product functionalities which continue to address healthcare staffing needs.

The Round
OurCrowd has an up to $1M allocation in blend of primary and secondary (all shares will be Series B shares of the company) in this $25M Series B (with up to $10M in additional capital raised in secondary transactions).

NDA
Due to the confidential nature of the transaction, no further information can be provided prior to signing a Non-Disclosure Agreement ("NDA").

If you have a signed NDA with OurCrowd, please click here to access the Apploi deal page which contains additional information on the transaction. If you do not have a signed NDA with OurCrowd and you are interested in receiving further information about the transaction and your potential opportunity for additional participation, please click here to sign the NDA and receive access to the deal page. In order to view the deal page you need to be logged in to your OurCrowd account before clicking the link.

Meet the CEO
We're hosting a webinar/conference call on Tuesday, March 15th, at 5PM Israel / 11AM New York / 8AM San Francisco for investors to meet CEO Adam Lewis and learn more about Apploi. To participate, please sign the NDA.

Can't make the webinar? Register and we will send you a recording of the call.

Certain information in this email contains "forward-looking information" under applicable securities laws ("forward-looking statements"). These may include, among others, projected performance; expected development of the company's business, projects and partnerships; execution of the company's vision and growth strategy; and the like. Forward-looking statements are not guarantees of future performance and should not be relied on in any way.

Nothing contained in and accompanying this communication shall be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase any security by OurCrowd, its portfolio companies or any third party. Information regarding OurCrowd's limited partnerships and/or portfolio companies and the investment opportunities on OurCrowd's website is intended and available for accredited investors only (criteria at OurCrowd). OurCrowd urges potential investors to consult with licensed legal professionals and investment advisors for any legal, tax, insurance, or investment advice.OurCrowd operates in Canada through OurCrowd Canada Inc., an exempt market dealer registered in the Provinces of British Columbia, Alberta, Manitoba, Ontario, Quebec and Nova Scotia.