Your shop’s layout is now tailored for each customer

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Your shop's layout is now optimized
We've optimized your shop's layout to make it easier for customers to discover what we think is most relevant to them
Set Your Products
How it works

The order of collections, products and more in your shop may change for each customer based on information like their shopping interests and activity. Collections and products we think are more relevant can appear at the top of your shop to make it easier for customers to discover.

If you prefer all customers see the same layout, you can turn this off at any time in Shop Builder.

Go to Shop Builder
Learn more
Turn optimization off
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